{"id":14,"date":"2026-08-03T11:00:00","date_gmt":"2026-08-03T11:00:00","guid":{"rendered":"https:\/\/www.reo-magician.com\/blog\/?p=14"},"modified":"2026-08-03T11:00:00","modified_gmt":"2026-08-03T11:00:00","slug":"builder-sentiment-slips-in-july-2026","status":"publish","type":"post","link":"https:\/\/www.reo-magician.com\/blog\/2026\/08\/builder-sentiment-slips-in-july-2026\/","title":{"rendered":"Builder Sentiment Slips in July 2026"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\"\n                src=\"https:\/\/www.roomvu.com\/agent\/embed\/douglas-converse\/housing-market-starts-remotion-videos-764a\"\n                frameborder=\"0\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>In Early-Q3, the national builder index \u21932 points to 34 as affordability pressures, high land and material costs, and elevated mortgage rates limited demand.<br \/>\nBuilders leaned harder on incentives in Early-Q3: ~37% cut prices, avg. reductions held near ~6%, and ~63% used sales incentives for buyers.<br \/>\nKey demand gauges also softened: current sales conditions \u21931 point to 37, future sales \u21932 points to 43, and buyer traffic \u21932 points to 23.<br \/>\nOther national housing signals stayed subdued, with pending sales in Late-Q2 posting both MoM and yearly declines, while mortgage applications recently also slipped.<br \/>\nLooking ahead, the new housing law was described as a positive step to expand supply and lower costs, even as single-family starts may stay soft.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Early-Q3, the national builder index \u21932 points to 34 as affordability pressures, high land and material costs, and elevated mortgage rates limited demand. Builders leaned harder on incentives in Early-Q3: ~37% cut prices, avg. reductions held near ~6%, and ~63% used sales incentives for buyers. Key demand gauges also softened: current sales conditions \u21931 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reo-magician.com\/blog\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}